The campaign includes 30-second television commercials alongside 15-second social media cuts, each delivered in multiple variations. Every spot highlights a different feature of the product—such as probiotics, gentle air-drying, ingredient quality, and digestive benefits—using clear visual storytelling designed to educate pet owners while remaining playful, approachable, and brand-forward. Together, the variations create a flexible, platform-specific ad system optimized for both broadcast and digital audiences.

The ads feature animated graphics derived directly from Redbarn’s product packaging, bringing familiar visual elements into motion to create a more engaging, interactive viewing experience. Icons, typography, and illustrative motifs were carefully animated to highlight key product benefits—such as probiotics and gut health—while maintaining strong brand consistency across all spots. By translating static packaging graphics into dynamic on-screen elements, the visuals help reinforce messaging quickly and clearly, making the information easy to absorb in both 30-second television spots and fast-paced 15-second social media cuts.

The storyboards were designed as clear, modular templates for the motion-graphics animations, mapping out both visual pacing and on-screen messaging across all spot variations. Each board illustrates a specific talking point tied to the health benefits of Redbarn’s Air-Dried Dog Food – Gut Health formula, translating nutritional concepts—like probiotics, digestion support, and overall wellness—into simple, visual beats. By aligning graphic moments with key callouts, the storyboards ensured consistency across the 30-second TV spots and 15-second social cuts while allowing flexibility for multiple edits and platform-specific variations for Redbarn Pet Products.

Behind the Scenes Gallery