Project Synopsis

This campaign is a set of 30-second television commercials created for Redbarn Pet Products to spotlight their Air-Dried Dog Food line through authentic customer testimonials. Each spot features real Redbarn dog owners speaking directly to the camera about their dogs’ improved health, energy, and overall wellbeing since switching to Redbarn’s air-dried formula. Through these sincere, experience-driven narratives, the ads communicate the tangible benefits of quality nutrition, reinforcing trust and emotional connection with pet owners. The series blends heartfelt storytelling with product relevance, making the case that every dog deserves wholesome, nutritious food they love.