Arco “Rewards Center”

Arco “Rewards Center”

Arco “Rewards Center”

Art Dept Manager | Set Builder

Ancient Order

2025

Project Synopsis

In this playful ad campaign for Arco gas stations, we brought to life Hanna the Dashboard Hula Girl and her team of brilliant scientists as they invented a delightful “rewards” system hidden within the gas pumps, transforming a mundane refueling experience into an enchanting journey.

Over the course of four weeks, the team at Ancient Order of the Wooden Skull meticulously crafted miniature sets that captured the intricate inner workings of a gas pump, infused with a captivating industrial design flair.

Each detail was a labor of love, blending whimsy and creativity to invite viewers into a world where every fill-up unlocks a little magic and joy.

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Rewards Matrix

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Assembly

The assembly of the Rewards Matrix set was a thrilling journey through creativity and resourcefulness, as I brought together an eclectic mix of 3D-printed components and found treasures sourced from the local electronics store. With a vision to capture the essence of an industrial gas pump, I meticulously crafted each piece to evoke a sense of gritty authenticity, complemented by tubes filled with rich amber gasoline that pulse with energy in the background.

The entire set gleams with a metallic chrome finish, reflecting light and adding to the illusion of a bustling, high-tech environment. This playful endeavor not only challenged my skills but also ignited a sense of wonder, as I transformed everyday materials into an enchanting visual narrative.

Black Paint

As I watched everything transform into a deep, matte black before the final chrome finish, I couldn’t help but marvel at the striking contrast it created against the vibrant hues of the sandy backdrop. The subtle textures and shapes, cloaked in shadow, revealed an unexpected beauty that was almost mesmerizing.

Each piece exuded a sense of mystery and depth, making me momentarily wish we could pause time and celebrate this captivating phase before the gleaming polish took over. It felt like a playful dance between dark and light, a visual exploration that stirred my imagination and invited endless possibilities.

Close Up

As you explore the intricate details of the Rewards Matrix set, you’ll find a captivating array of machines and gas tubes that invite curiosity and awe. Each close-up photograph reveals the thoughtful craftsmanship behind every knob, bolt, and tube, showcasing the delicate balance between function and whimsy. These elements, meticulously assembled, contribute to a visual narrative that transforms the ordinary into the extraordinary, embodying the spirit of innovation and playfulness that defines our project. The gleaming surfaces and intricate designs invite you to imagine the stories behind this vibrant world, where each detail serves a purpose in the enchanting experience we sought to create, making the mundane act of refueling a delightful adventure.

Shoot

Amidst the chaotic energy of the set, the Arco commercial shoot unfolded like a whimsical adventure, where we dove into a fantastical world hidden within a gas pump, filled with surprises around every corner. The excitement was palpable as massive camera rigs soared through the air, weaving in and out while we made quick adjustments, transforming our envisioned scenes into vibrant reality.

As the lighting team breathed life into the miniature set, illuminating every carefully crafted detail, I felt a sense of awe watching Hanna the Dashboard Girl sway in sync with the rhythm of the production. Each moment was infused with joy and creativity, a reminder that even the most ordinary experiences can be transformed into something extraordinary with a touch of imagination and teamwork.

Fusion Reactor

Step into the world of the Fusion Reactor, a stunning creation by George Metaxis that seamlessly marries art and engineering. This remarkable set features large reactors designed to fuse objects in a mesmerizing display of innovation and craftsmanship. With each intricate detail meticulously crafted, the fusion of form and function draws your gaze, inviting you to explore the captivating mechanics behind this site of wonder. As the reactors hum with energy, they transform the ordinary into a realm of limitless possibilities, evoking a sense of awe and curiosity about the alchemy of creation. Here, imagination meets reality in a vivid testament to the power of artistic vision and technical prowess.

Fuel Testing Lab

Welcome to the Fuel Testing Lab, an ingenious creation by Greg Pinsoneault that brings the world of scientific experimentation to life in a captivating way. Imagine the thrill of watching a real working conveyor belt, humming with energy as it transports ideas and innovation. This unique space features an elaborate funnel system, where vibrant apple juice flows through transparent tubes, playfully mimicking the look of gasoline traversing through tanks. With every detail meticulously designed, the lab becomes a playground of imagination, inviting you to explore the seamless blend of artistry and engineering while celebrating the whimsical spirit of invention that fuels our journey.

Command Center

Step into the vibrant heart of imagination with the Command Center set, a captivating marvel brought to life by Jed Voltz, where creativity knows no bounds. This grand centerpiece showcases an intricate design brimming with energy and excitement, highlighted by the dramatic drop of a shimmering disco ball that encapsulates the spirit of celebration and adventure. As the backdrop for Hanna the Dashboard Girl’s escapades, this set weaves together whimsical elements and meticulous craftsmanship, inviting viewers into a dynamic world where fun and functionality collide in a dazzling display of artistry. Each corner of the Command Center whispers stories of innovation, beckoning you to explore a universe where the ordinary becomes extraordinary and every detail is a testament to the magic of storytelling through design.

Painting

Amber Padgett took the lead as the painter on this ambitious project, rallying her team to breathe life into every set with tireless dedication and an eye for detail. They transformed each piece through a meticulous spray-painting process, ensuring that every brushstroke gleamed with shiny perfection. The effort culminated in a vibrant display that not only showcased their artistry but also captured the essence of the imaginative world created for the Arco campaign, turning each set into a visual feast that harmonized creativity and craftsmanship.

The Shoot

As the cameras rolled, the atmosphere was electric with anticipation, where each shot captured the vibrant spirit of our meticulously crafted miniature worlds. With laughter and collaboration as our soundtrack, we embraced the challenge of bringing Hanna’s Rewards Center to life, transforming our imaginative designs into a playful reality. It was more than just a shoot; it was a delightful dance of creativity, where the convergence of art and film harmonized to reveal the enchanting stories hidden within the gas pump, reminding us that each frame holds the potential for magic and wonder.

Hot Couture Social Ads

Hot Couture Social Ads

Hot Couture Social Ads

Director & Producer

Social Media Ads

2025

Project Synopsis

   As the director and producer of the vibrant social media ads for Hot Couture, I have the joy of bringing to life the essence of vintage fashion in Santa Rosa, a cornerstone of our Sonoma County community.

   Each month, I dive into a creative process that blends imagination and technique, utilizing stop motion animation, dynamic model shoots, and engaging interview footage to craft ads that resonate.

   My role encompasses everything from conceptualization to execution, ensuring that every visual narrative we create not only showcases the unique charm of Hot Couture’s offerings but also captures the heart and spirit of the small business culture we cherish.

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Hidden Gems

For over 40 years, Hot Couture has proudly embraced the spirit of Santa Rosa, creating a beloved haven for vintage fashion enthusiasts and locals alike.

Their extensive inventory showcases a handpicked selection of high-quality vintage clothing that tells a story, inviting you to explore unique styles from eras gone by.

Each visit to our store is more than just shopping; it’s an experience steeped in community, where our dedicated and knowledgeable staff are always ready to help you find that perfect piece. Join us at Hot Couture, where fashion meets nostalgia and community thrives.

Vintage Vibes Prom

Step into a whirlwind of nostalgia with our latest ad campaign for Hot Couture, where high schoolers don vintage ensembles and capture the spirit of prom in its most enchanting form.

Shot within the vibrant walls of our store, this initiative not only highlights our stunning array of clothing available for rent or purchase but also celebrates the authentic excitement of youth.

By casting real students in their true element, we artfully blend timeless fashion with the genuine joy of prom season, creating visuals that resonate with both style aficionados and modern-day dreamers. Join us in this celebration of vintage charm and community spirit, where every outfit tells a story waiting to be discovered.

Testimonials

In our latest video ad for Hot Couture, we delve into the heartfelt stories of our incredible customers, showcasing the deep bond they share with this cherished vintage haven.

Through intimate testimonial interviews, we reveal how Hot Couture transcends mere shopping, becoming a vibrant community hub where fashion lovers connect with unique pieces and each other.

These genuine moments highlight the soul of our shop, resonating with the vintage clothing community and reminding us all that every item tells a story waiting to be unearthed.

Join us in celebrating the spirit of nostalgia, style, and the shared joy of discovering one-of-a-kind treasures at Hot Couture.

Valentines Day

In this enchanting video ad for Hot Couture, we showcase a breathtaking collection of transforming necklaces just in time for Valentine’s Day, utilizing a captivating stop motion animation technique that brings each piece to life.

The delicate movements and seamless transitions highlight the intricate craftsmanship and unique designs of the jewelry, allowing viewers to appreciate the elegance and charm of each necklace as it magically shifts and adapts.

Through this innovative approach, we not only enhance the visual allure of the collection but also invite our audience into a whimsical world where beauty and creativity intertwine, making it the perfect gift for expressing love and affection.

Summer Dress Event

Dive into the vivid world of summer fashion with our latest video ad, showcasing an expansive collection of stunning summer dresses at Hot Couture.

This eye-catching ad utilizes a captivating looping video effect to highlight the vibrant colors, playful patterns, and unique styles that await every woman looking to embrace the sunshine.

Whether you’re gearing up for beach days, garden parties, or casual outings, our diverse selection promises to add a touch of vintage charm to your summer wardrobe.

Join us as we celebrate the joy of summer dressing and invite you to explore the endless possibilities that await in-store.

$5 & $10 Sale

This vibrant video ad for Hot Couture’s sensational $5 and $10 Sidewalk Sale captured the essence of our beloved vintage haven, enticing fashion enthusiasts to dive into a treasure trove of unique styles and unbeatable deals.

With playful visuals and a lively atmosphere, the ad showcased the excitement of bargain hunting, inviting viewers to experience the joy of uncovering hidden gems within our eclectic collection.

As the weekend unfolded, our social media platforms buzzed with engagement, as a wave of new visitors flocked to our store, eager to find their next favorite outfit while celebrating the charm of community and vintage fashion.

RRSQ Antique Fair

Step into a world of nostalgia with our captivating video ad for the Railroad Square Antique Fair, where the charm of yesteryears comes alive through a bustling marketplace filled with diverse vendors.

Hot Couture transformed into a treasure trove of vintage finds, showcasing unique items that tell stories of their own while enticing guests to explore the hidden gems within.

This dynamic ad not only highlights the vibrant atmosphere of the fair but also serves as a gateway to connect our community, driving traffic to our website and social media platforms, and inviting everyone to join in the celebration of history, creativity, and local culture.

Remember When (Outfits)

Step into a world of elegance and style with our latest series of vibrant video ads for Hot Couture, where each high-end coat and dress is more than just a piece of clothing; it’s a statement of art and individuality.

Crafted to catch the eye with their visual flair, these stunning garments showcase the luxurious designer brands that define our curated collection, inviting fashion enthusiasts to explore the intersection of timeless beauty and contemporary flair.

Each ad not only highlights the exquisite craftsmanship and unique designs but also embodies the spirit of community that Hot Couture has nurtured for over 40 years, making every shopping experience a celebration of style, nostalgia, and discovery.

Visit Hot Couture

Olipop Holiday Commercials

Olipop Holiday Commercials

Olipop Holiday Commercials

Art Dept Manager | Model-Maker

Screen Novelties

2024

Project Synopsis

In a frosty wonderland where joy and laughter swirl through the air like snowflakes, Oli and Pop, our lovable yeti duo, embark on a heartwarming mission to share the magic of Olipop’s holiday flavors with the townsfolk.

This enchanting tale transports viewers to a charming Scandinavian-inspired village, where the vibrant colors and whimsical designs of our meticulously crafted sets and puppets come to life, creating a festive atmosphere that beckons everyone to join in the celebration.

As the yetis navigate through their snowy landscape, spreading cheer with every bubbly sip, audiences will be captivated by the artistry and creativity that brings this delightful story to the forefront, reminding us all of the warmth and connection that the holiday season inspires.

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Mock-Ups
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Set Build
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Set Dressing
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Product Shots
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Final Shots
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Behind the Scenes Gallery
Commercial

Redbarn “Every Dog Deserves”

Redbarn “Every Dog Deserves”

Redbarn “Every Dog Deserves”

Art Dept Manager | Model-Maker

Screen Novelties

2024

Project Synopsis

   In a frosty wonderland where joy and laughter swirl through the air like snowflakes, Oli and Pop, our lovable yeti duo, embark on a heartwarming mission to share the magic of Olipop’s holiday flavors with the townsfolk.

   This enchanting tale transports viewers to a charming Scandinavian-inspired village, where the vibrant colors and whimsical designs of our meticulously crafted sets and puppets come to life, creating a festive atmosphere that beckons everyone to join in the celebration.

   As the yetis navigate through their snowy landscape, spreading cheer with every bubbly sip, audiences will be captivated by the artistry and creativity that brings this delightful story to the forefront, reminding us all of the warmth and connection that the holiday season inspires.

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Videos

Redbarn Commercial Storyboards

Redbarn Commercial Storyboards

Redbarn Commercial Storyboards

Storyboard Artist

Radical Fable Productions

2020-2025

Project Synopsis

Storyboarding for the Redbarn dog food commercials was a delightful journey where creativity met collaboration, allowing me to blend my vision with insightful feedback from the client. Each frame was meticulously crafted to capture the essence of the narrative, ensuring that our furry friends were showcased in the most endearing light possible.

This process not only informed the production team and myself but also laid a solid foundation for a successful shoot, highlighting my proud contributions as the director. In every pencil stroke and detail, I felt a deep connection to the project, celebrating the joy and vitality that dogs bring into our lives.

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Redbarn “Gut Health” Storyboards

Redbarn “Every Dog Deserves” Storyboards

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Redbarn “Chew-A-Bulls” Storyboards

Redbarn “Air-Dried Dog Food” Storyboards