Hot Couture Social Ads

Hot Couture Social Ads

Hot Couture Social Ads

Director & Producer

Social Media Ads

2025

Project Synopsis

   As the director and producer of the vibrant social media ads for Hot Couture, I have the joy of bringing to life the essence of vintage fashion in Santa Rosa, a cornerstone of our Sonoma County community.

   Each month, I dive into a creative process that blends imagination and technique, utilizing stop motion animation, dynamic model shoots, and engaging interview footage to craft ads that resonate.

   My role encompasses everything from conceptualization to execution, ensuring that every visual narrative we create not only showcases the unique charm of Hot Couture’s offerings but also captures the heart and spirit of the small business culture we cherish.

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Hidden Gems

For over 40 years, Hot Couture has proudly embraced the spirit of Santa Rosa, creating a beloved haven for vintage fashion enthusiasts and locals alike.

Their extensive inventory showcases a handpicked selection of high-quality vintage clothing that tells a story, inviting you to explore unique styles from eras gone by.

Each visit to our store is more than just shopping; it’s an experience steeped in community, where our dedicated and knowledgeable staff are always ready to help you find that perfect piece. Join us at Hot Couture, where fashion meets nostalgia and community thrives.

Vintage Vibes Prom

Step into a whirlwind of nostalgia with our latest ad campaign for Hot Couture, where high schoolers don vintage ensembles and capture the spirit of prom in its most enchanting form.

Shot within the vibrant walls of our store, this initiative not only highlights our stunning array of clothing available for rent or purchase but also celebrates the authentic excitement of youth.

By casting real students in their true element, we artfully blend timeless fashion with the genuine joy of prom season, creating visuals that resonate with both style aficionados and modern-day dreamers. Join us in this celebration of vintage charm and community spirit, where every outfit tells a story waiting to be discovered.

Testimonials

In our latest video ad for Hot Couture, we delve into the heartfelt stories of our incredible customers, showcasing the deep bond they share with this cherished vintage haven.

Through intimate testimonial interviews, we reveal how Hot Couture transcends mere shopping, becoming a vibrant community hub where fashion lovers connect with unique pieces and each other.

These genuine moments highlight the soul of our shop, resonating with the vintage clothing community and reminding us all that every item tells a story waiting to be unearthed.

Join us in celebrating the spirit of nostalgia, style, and the shared joy of discovering one-of-a-kind treasures at Hot Couture.

Valentines Day

In this enchanting video ad for Hot Couture, we showcase a breathtaking collection of transforming necklaces just in time for Valentine’s Day, utilizing a captivating stop motion animation technique that brings each piece to life.

The delicate movements and seamless transitions highlight the intricate craftsmanship and unique designs of the jewelry, allowing viewers to appreciate the elegance and charm of each necklace as it magically shifts and adapts.

Through this innovative approach, we not only enhance the visual allure of the collection but also invite our audience into a whimsical world where beauty and creativity intertwine, making it the perfect gift for expressing love and affection.

Summer Dress Event

Dive into the vivid world of summer fashion with our latest video ad, showcasing an expansive collection of stunning summer dresses at Hot Couture.

This eye-catching ad utilizes a captivating looping video effect to highlight the vibrant colors, playful patterns, and unique styles that await every woman looking to embrace the sunshine.

Whether you’re gearing up for beach days, garden parties, or casual outings, our diverse selection promises to add a touch of vintage charm to your summer wardrobe.

Join us as we celebrate the joy of summer dressing and invite you to explore the endless possibilities that await in-store.

$5 & $10 Sale

This vibrant video ad for Hot Couture’s sensational $5 and $10 Sidewalk Sale captured the essence of our beloved vintage haven, enticing fashion enthusiasts to dive into a treasure trove of unique styles and unbeatable deals.

With playful visuals and a lively atmosphere, the ad showcased the excitement of bargain hunting, inviting viewers to experience the joy of uncovering hidden gems within our eclectic collection.

As the weekend unfolded, our social media platforms buzzed with engagement, as a wave of new visitors flocked to our store, eager to find their next favorite outfit while celebrating the charm of community and vintage fashion.

RRSQ Antique Fair

Step into a world of nostalgia with our captivating video ad for the Railroad Square Antique Fair, where the charm of yesteryears comes alive through a bustling marketplace filled with diverse vendors.

Hot Couture transformed into a treasure trove of vintage finds, showcasing unique items that tell stories of their own while enticing guests to explore the hidden gems within.

This dynamic ad not only highlights the vibrant atmosphere of the fair but also serves as a gateway to connect our community, driving traffic to our website and social media platforms, and inviting everyone to join in the celebration of history, creativity, and local culture.

Remember When (Outfits)

Step into a world of elegance and style with our latest series of vibrant video ads for Hot Couture, where each high-end coat and dress is more than just a piece of clothing; it’s a statement of art and individuality.

Crafted to catch the eye with their visual flair, these stunning garments showcase the luxurious designer brands that define our curated collection, inviting fashion enthusiasts to explore the intersection of timeless beauty and contemporary flair.

Each ad not only highlights the exquisite craftsmanship and unique designs but also embodies the spirit of community that Hot Couture has nurtured for over 40 years, making every shopping experience a celebration of style, nostalgia, and discovery.

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Redbarn “Gut Health”

Redbarn “Gut Health”

Redbarn “Gut Health”

Writer & Illustrator

Beat City Comix

2025

Project Synopsis

Based on the beloved series of children’s books by Jon Klassen and Mac Barnett, “Shape Island” takes us to the whimsical land of three shapes: Triangle, Circle, and Square, as they explore their home and learn more about each other.

As a fan of Klassen & Barnett’s work, I was extremely excited to come on to this project. As a model-maker, I got to create beautiful props for the titular shapes. I wore many other hats throughout the production: set builder, terrain expert, prop master, and set dresser, to name a few.

As a fan of Klassen & Barnett’s work, I was extremely excited to come on to this project. As a model-maker, I got to create beautiful props for the titular shapes. I wore many other hats throughout the production: set builder, terrain expert, prop master, and set dresser, to name a few.

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Videos

Graphics

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Final Movie:

Storyboards

Storyboard PDF Preview
Storyboard PDF Preview - RED
Storyboard PDF Preview - YELLOW

Redbarn “Every Dog Deserves”

Redbarn “Every Dog Deserves”

Redbarn “Every Dog Deserves”

Art Dept Manager | Model-Maker

Screen Novelties

2024

Project Synopsis

   In a frosty wonderland where joy and laughter swirl through the air like snowflakes, Oli and Pop, our lovable yeti duo, embark on a heartwarming mission to share the magic of Olipop’s holiday flavors with the townsfolk.

   This enchanting tale transports viewers to a charming Scandinavian-inspired village, where the vibrant colors and whimsical designs of our meticulously crafted sets and puppets come to life, creating a festive atmosphere that beckons everyone to join in the celebration.

   As the yetis navigate through their snowy landscape, spreading cheer with every bubbly sip, audiences will be captivated by the artistry and creativity that brings this delightful story to the forefront, reminding us all of the warmth and connection that the holiday season inspires.

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Videos

Puppet News Now!

Puppet News Now!

Puppet News Now!

Co-Creator | Performer

Uth Story Group

2021

Project Synopsis

Based on the beloved series of children’s books by Jon Klassen and Mac Barnett, “Shape Island” takes us to the whimsical land of three shapes: Triangle, Circle, and Square, as they explore their home and learn more about each other.

As a fan of Klassen & Barnett’s work, I was extremely excited to come on to this project. As a model-maker, I got to create beautiful props for the titular shapes. I wore many other hats throughout the production.

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The Newsroom

The 48 Hour FIlm Fest Video

At the start of this production, I was put in charge of testing various methods to create the natural terrains of the entire show. This was a fun time of experimentation. There are a lot of tried and true ways that we use in stop motion to achieve certain looks, but they can sometimes start to look rote. We wanted to challenge ourselves to try something new, and make the “normal” things to be made in a totally new way.

For example, we experimented with using dyed wood chips and sawdust for our grass textures. I was in charge of the early tests to determine the proper look and scale of this important terrain texture. In the end we ended up using a combination of both, dyed green and yellow, to achieve the grass at various different scales.

Better L.A.

At the start of this production, I was put in charge of testing various methods to create the natural terrains of the entire show. This was a fun time of experimentation. There are a lot of tried and true ways that we use in stop motion to achieve certain looks, but they can sometimes start to look rote. We wanted to challenge ourselves to try something new, and make the “normal” things to be made in a totally new way.

For example, we experimented with using dyed wood chips and sawdust for our grass textures. I was in charge of the early tests to determine the proper look and scale of this important terrain texture. In the end we ended up using a combination of both, dyed green and yellow, to achieve the grass at various different scales.

The better l.a. pitch

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From the top to the bottom

The Waterfall was the first set on Shape Island that I took all the way from start to finish. Starting with the initial foam carving, to coating the surface with our dense expending foam, and continuing on into a round of plastic coating and terrain texturing, this one truly felt like i out my signature on it.

I also spent a decent amount of time figuring out how to do the water in the pond, and rolling down the mountainside. The waterfall itself is number of delicately poured, built-up layers of clear resin, combined with some lighting and VFX magic to make it appear in motion. The pond was a large piece of clear acrylic sheet, cut to fit exactly in a deep divot of the carved foam. We then painted to underside of the acrylic, to give it the illusion of surface depth.

Behind the Scenes Gallery

Ikea Pets

Ikea Pets

Ikea Pets

Co-Creator

Bix Pix Entertainment | Apple

2013

Project Synopsis

Based on the beloved series of children’s books by Jon Klassen and Mac Barnett, “Shape Island” takes us to the whimsical land of three shapes: Triangle, Circle, and Square, as they explore their home and learn more about each other.

As a fan of Klassen & Barnett’s work, I was extremely excited to come on to this project. 

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The Ikea Pet Project

Behind the Scenes Gallery