Hot Couture Social Ads

Hot Couture Social Ads

Hot Couture Social Ads

Director & Producer

Social Media Ads

2025

Project Synopsis

   As the director and producer of the vibrant social media ads for Hot Couture, I have the joy of bringing to life the essence of vintage fashion in Santa Rosa, a cornerstone of our Sonoma County community.

   Each month, I dive into a creative process that blends imagination and technique, utilizing stop motion animation, dynamic model shoots, and engaging interview footage to craft ads that resonate.

   My role encompasses everything from conceptualization to execution, ensuring that every visual narrative we create not only showcases the unique charm of Hot Couture’s offerings but also captures the heart and spirit of the small business culture we cherish.

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Hidden Gems

For over 40 years, Hot Couture has proudly embraced the spirit of Santa Rosa, creating a beloved haven for vintage fashion enthusiasts and locals alike.

Their extensive inventory showcases a handpicked selection of high-quality vintage clothing that tells a story, inviting you to explore unique styles from eras gone by.

Each visit to our store is more than just shopping; it’s an experience steeped in community, where our dedicated and knowledgeable staff are always ready to help you find that perfect piece. Join us at Hot Couture, where fashion meets nostalgia and community thrives.

Vintage Vibes Prom

Step into a whirlwind of nostalgia with our latest ad campaign for Hot Couture, where high schoolers don vintage ensembles and capture the spirit of prom in its most enchanting form.

Shot within the vibrant walls of our store, this initiative not only highlights our stunning array of clothing available for rent or purchase but also celebrates the authentic excitement of youth.

By casting real students in their true element, we artfully blend timeless fashion with the genuine joy of prom season, creating visuals that resonate with both style aficionados and modern-day dreamers. Join us in this celebration of vintage charm and community spirit, where every outfit tells a story waiting to be discovered.

Testimonials

In our latest video ad for Hot Couture, we delve into the heartfelt stories of our incredible customers, showcasing the deep bond they share with this cherished vintage haven.

Through intimate testimonial interviews, we reveal how Hot Couture transcends mere shopping, becoming a vibrant community hub where fashion lovers connect with unique pieces and each other.

These genuine moments highlight the soul of our shop, resonating with the vintage clothing community and reminding us all that every item tells a story waiting to be unearthed.

Join us in celebrating the spirit of nostalgia, style, and the shared joy of discovering one-of-a-kind treasures at Hot Couture.

Valentines Day

In this enchanting video ad for Hot Couture, we showcase a breathtaking collection of transforming necklaces just in time for Valentine’s Day, utilizing a captivating stop motion animation technique that brings each piece to life.

The delicate movements and seamless transitions highlight the intricate craftsmanship and unique designs of the jewelry, allowing viewers to appreciate the elegance and charm of each necklace as it magically shifts and adapts.

Through this innovative approach, we not only enhance the visual allure of the collection but also invite our audience into a whimsical world where beauty and creativity intertwine, making it the perfect gift for expressing love and affection.

Summer Dress Event

Dive into the vivid world of summer fashion with our latest video ad, showcasing an expansive collection of stunning summer dresses at Hot Couture.

This eye-catching ad utilizes a captivating looping video effect to highlight the vibrant colors, playful patterns, and unique styles that await every woman looking to embrace the sunshine.

Whether you’re gearing up for beach days, garden parties, or casual outings, our diverse selection promises to add a touch of vintage charm to your summer wardrobe.

Join us as we celebrate the joy of summer dressing and invite you to explore the endless possibilities that await in-store.

$5 & $10 Sale

This vibrant video ad for Hot Couture’s sensational $5 and $10 Sidewalk Sale captured the essence of our beloved vintage haven, enticing fashion enthusiasts to dive into a treasure trove of unique styles and unbeatable deals.

With playful visuals and a lively atmosphere, the ad showcased the excitement of bargain hunting, inviting viewers to experience the joy of uncovering hidden gems within our eclectic collection.

As the weekend unfolded, our social media platforms buzzed with engagement, as a wave of new visitors flocked to our store, eager to find their next favorite outfit while celebrating the charm of community and vintage fashion.

RRSQ Antique Fair

Step into a world of nostalgia with our captivating video ad for the Railroad Square Antique Fair, where the charm of yesteryears comes alive through a bustling marketplace filled with diverse vendors.

Hot Couture transformed into a treasure trove of vintage finds, showcasing unique items that tell stories of their own while enticing guests to explore the hidden gems within.

This dynamic ad not only highlights the vibrant atmosphere of the fair but also serves as a gateway to connect our community, driving traffic to our website and social media platforms, and inviting everyone to join in the celebration of history, creativity, and local culture.

Remember When (Outfits)

Step into a world of elegance and style with our latest series of vibrant video ads for Hot Couture, where each high-end coat and dress is more than just a piece of clothing; it’s a statement of art and individuality.

Crafted to catch the eye with their visual flair, these stunning garments showcase the luxurious designer brands that define our curated collection, inviting fashion enthusiasts to explore the intersection of timeless beauty and contemporary flair.

Each ad not only highlights the exquisite craftsmanship and unique designs but also embodies the spirit of community that Hot Couture has nurtured for over 40 years, making every shopping experience a celebration of style, nostalgia, and discovery.

Visit Hot Couture

Redbarn “Gut Health”

Redbarn “Gut Health”

Redbarn “Gut Health”

Writer & Illustrator

Beat City Comix

2025

Project Synopsis

Based on the beloved series of children’s books by Jon Klassen and Mac Barnett, “Shape Island” takes us to the whimsical land of three shapes: Triangle, Circle, and Square, as they explore their home and learn more about each other.

As a fan of Klassen & Barnett’s work, I was extremely excited to come on to this project. As a model-maker, I got to create beautiful props for the titular shapes. I wore many other hats throughout the production: set builder, terrain expert, prop master, and set dresser, to name a few.

As a fan of Klassen & Barnett’s work, I was extremely excited to come on to this project. As a model-maker, I got to create beautiful props for the titular shapes. I wore many other hats throughout the production: set builder, terrain expert, prop master, and set dresser, to name a few.

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Videos

Graphics

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Final Movie:

Storyboards

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Storyboard PDF Preview - RED
Storyboard PDF Preview - YELLOW

Redbarn “Every Dog Deserves”

Redbarn “Every Dog Deserves”

Redbarn “Every Dog Deserves”

Art Dept Manager | Model-Maker

Screen Novelties

2024

Project Synopsis

   In a frosty wonderland where joy and laughter swirl through the air like snowflakes, Oli and Pop, our lovable yeti duo, embark on a heartwarming mission to share the magic of Olipop’s holiday flavors with the townsfolk.

   This enchanting tale transports viewers to a charming Scandinavian-inspired village, where the vibrant colors and whimsical designs of our meticulously crafted sets and puppets come to life, creating a festive atmosphere that beckons everyone to join in the celebration.

   As the yetis navigate through their snowy landscape, spreading cheer with every bubbly sip, audiences will be captivated by the artistry and creativity that brings this delightful story to the forefront, reminding us all of the warmth and connection that the holiday season inspires.

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Videos

Siren

Siren

Siren

Director

PixelDrip Gallery

2015

Project Synopsis

Based on the beloved series of children’s books by Jon Klassen and Mac Barnett, “Shape Island” takes us to the whimsical land of three shapes: Triangle, Circle, and Square, as they explore their home and learn more about each other.

As a fan of Klassen & Barnett’s work, I was extremely excited to come on to this project. As a model-maker, I got to create beautiful props for the titular shapes. I wore many other hats throughout the production: set builder, terrain expert, prop master, and set dresser, to name a few.

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TERRAIN

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"GROUNDS" MASTER

At the start of this production, I was put in charge of testing various methods to create the natural terrains of the entire show. This was a fun time of experimentation. There are a lot of tried and true ways that we use in stop motion to achieve certain looks, but they can sometimes start to look rote. We wanted to challenge ourselves to try something new, and make the “normal” things to be made in a totally new way.

For example, we experimented with using dyed wood chips and sawdust for our grass textures. I was in charge of the early tests to determine the proper look and scale of this important terrain texture. In the end we ended up using a combination of both, dyed green and yellow, to achieve the grass at various different scales.

EARLY SAND TESTS

The shapes spend a lot of time on the beach and other sandy environments. The perks of living on an island! It was important to nail down the specific look of the sand early on, because it was going to be used throughout the show. I did a lot of experimentation dying sand various colors to see if we wanted to go for an impressionistic look. We even experimented with a very painterly look, trying to blend different colored sands together to create gradients on the ground.

THE GROUND

In the end, we usually covered the ground in natural sand and painted over it. But those tests were a proving ground and we ended up using a lot of the lessons learned in other aspects of the production!

I ended up gluing and coating most of the sets with sand due to my familiarity with the material. We opted for a very light coating, which meant I had to be careful in applying it to not get any area with a very obvious seem. This usually meant rotating entire foam set sculptures to let gravity do most of the work while the white glue and water mixture harden. Most of this was done outside in the middle of summer, so I didn’t have to wait long for the glue to set up!

ADDING DIRT AND GRASS

We had a lot of sets that required integrating dirt & grass onto the side of a mountain. The foam-carved set would get coated and painted with a rock texture, and then come to me for the terrain treatment. The process was fun because it had to be done in stages: applying the dirt, aging the dirt, adding and feathering out the grass, and finally adding any wood chips to fill in the corners of the set, imitating overgrowth in the forgotten corners of this nature path. The set dressing team did an incredible job adding the paper-cut carstock grass and fern elements. All of these pieces brought the environment of Shape Island to life.

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The naked (only paint) mountain path set

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Adding the fine dirt

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Feathering in the grass and adding ferns

The Mountain Path

All the little details coalesced on sets like these to create a natural environment that really felt lived-in, while adding a feel of a natural world that had been there long before our characters existed.

The tree in this shot had to have roots sculpted out of clay, and painted to integrate with the tree trunks. This was particularly challenging because there was a big time crunch to get the set launched. Half of the job in art department is working against the clock!

I’m very happy with the final result. We always challenged ourselves to get our sets to look both beautiful and natural, in that same way that nature itself is often chaotic and harmonious all at once.

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There was always something shot-specific we’d have to add after the fact. I built, molded and cast this rock-pile banister for a shot when Circle is running up the hill. We worked hard for the set dressing on Shape Island to look like they all came from the same world of natural, found objects.
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The rock pile banister, seamed together with clay and small pebbles

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We didn’t install the entire banner – the camera was never going to see everything!

SET BUILDS

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THE WATERFALL

The Waterfall was the first set on Shape Island that I took all the way from start to finish. Starting with the initial foam carving, to coating the surface with our dense expending foam, and continuing on into a round of plastic coating and terrain texturing, this one truly felt like i out my signature on it.

I also spent a decent amount of time figuring out how to do the water in the pond, and rolling down the mountainside. The waterfall itself is number of delicately poured, built-up layers of clear resin, combined with some lighting and VFX magic to make it appear in motion. The pond was a large piece of clear acrylic sheet, cut to fit exactly in a deep divot of the carved foam. We then painted to underside of the acrylic, to give it the illusion of surface depth.

The Set Dressing Team

On top of the incredible builders we had in the set shop, our on the floor we had the incredibly talented dynamic duo of Alexandra Steele and Bismak Fernandes putting the final, incredibly important details onto the set. The set dressing team is responsible for adding the finishing touches, and making sure everything looks super good in camera. These two worked tirelesly and with great dedication to install foliage, vegetation, tree, blocks, and everything else to breath life into this make-believe island.

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The Dream Team: Alex & Bismark

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A dense forest with set dressing galore!
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The forest bridge
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THE WINDING WOODS

Circle gets lost in the Winding Woods trying to chase down a rogue gopher. We had to come up with an ingenious solution for a set that would sell the idea of a densely-packed forest where you could feasibly lose your way, while also keeping the build parameters to a minimum. Our Art Director Jeff White’s solution was to create a kind of “Infinity Path” – a large elliptical path that wound back on itself. A berm on the inner part of the set made it so you’d never be able to see the other side of the path. This made it so we could film from a lot of different angles, and no part of the path would ever look exactly the same as another.

I was tasked with mocking up and building the infinity path. Another clever modification on this set: the top of the berm was designed with a puck in the middle, so it could come out and have extra trees planted inside of it (for the shots where the forest needed to appear even more dense than normal). There is also a separation point in the middle of the set, so it could be taken apart after shooting out our wide shots. This meant it could be used on two separate stages to shoot out our close ups and insert shots, doubling the amount of footage we could animate in a week.

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BEACH HANGOUT

The Beach Hangout is a special part of the island, and an important set for the show. The Shapes share hot chocolate there, watch sunsets and sunrises there, picnic and cavort there. The challenge with this was to make it iconic, by keeping it very simple, but just decorated enough to breath life into the relaxing beach setting.

The lightly undulating sand is coated with a salmon pink and then coated with a brilliant white coat of sand, giving the beach a shimmering quality. Combine that with a few well-placed, elegant palm trees and some massive rocks to break up the background composition, and you’ve got the makings of an iconic setting where anything can happen.

TREE TRUNKS

Most of our trees were skinny enough to be constructed out of a packing tube base or even a simple dowel rod, but some had to be massive to sell the scale of an old-growth forest. I carved these large tree trunks by cutting a MDF (medium-density fiberboard) templates, covering it with aluminum tape on the edges, and using them as a guide to cutting the shape out of 12″ diameter foam cylinders with a hot wire.

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PROPS & MODELS

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FOUNTAIN IN CIRCLE'S HOME

The fountain in the center of Circle’s home beneath a waterfall was a great centerpiece to fabricate. As a centerpiece to the whole house, it was important to make it feel cozy and secore.

After the mock-up phase, I created the fountain’s outer wall by building up layers of MDF and covering up the cracks with bondo. Inside the center is a mirror that we sprayed with dullcote and added a 1/2″ piece of plexiglass on top of. The tree is constructed from dowel rods and armature wire, with bondo filling in the cracks.

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BOARD GAME

Throughout the production, I was relied upon for my exactness on paper craft projects. Taking art created by Joseph Berryhill, I meticulously folded, glued and cut the pieces to the space-themed board game that is a central part of this episode. I also prepped the 3D-printed board game pieces with spray paint. The box itself has a top that can open, and is rigged so characters can handle it without ruining the box. It took a lot of trial and error to get the paper just right, but it was well worth it. I sometimes wish this was a real game so I could play it!

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Beauty shot of the Board Game Box

SET DRESSING

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SQUARELAND

Square’s part of the island was one of my favorites. It was a unique challenge to make a bunch of cubes look unique and interesting, but Production Designer Paul Harrod found the way to do it. I was lucky enough to help dress the set a number of times for Squareland, which involved a lot of intricate planning. We worked hard to make sure everything looked like it was embedded in the sand, like every cube had been on the beach for a long time, like ancient ruins.

CIRCLE'S GARDEN

The garden outside Circle’s cave was one of the most beautifull we got to create. By the time it was first seen on camera, so many of our artists had contributed to it. It was a truly collaborative project, requiring everyone’s skills to bring to life. Carpenters, sculptors, mold-makers, prop-fabricators, painters, and set-dressers all had something important to bring to this unique set.

I contributed to the garden’s grass and dirt mounds, working diligently and with a steady hand to create the well-manicured oasis.

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NICE HILL PARTY

This introduction to the episode “Triangle Day” was a cute little prop-fabrication assignment for me. Even small scenes like this one have lots of planning put into them! I was in charge of dressing the table, creating the flag banner above the table, and creating the transition from beach sand to grass. Yet another example of the care and attention we put into every single set.

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Working on the banner

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The finished, dressed table

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Note the tiny puck of beach sand in the corner

BEHIND THE SCENES GALLERY

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