The assembly of the Rewards Matrix set was a thrilling journey through creativity and resourcefulness, as I brought together an eclectic mix of 3D-printed components and found treasures sourced from the local electronics store. With a vision to capture the essence of an industrial gas pump, I meticulously crafted each piece to evoke a sense of gritty authenticity, complemented by tubes filled with rich amber gasoline that pulse with energy in the background.

The entire set gleams with a metallic chrome finish, reflecting light and adding to the illusion of a bustling, high-tech environment. This playful endeavor not only challenged my skills but also ignited a sense of wonder, as I transformed everyday materials into an enchanting visual narrative.

As I watched everything transform into a deep, matte black before the final chrome finish, I couldn’t help but marvel at the striking contrast it created against the vibrant hues of the sandy backdrop. The subtle textures and shapes, cloaked in shadow, revealed an unexpected beauty that was almost mesmerizing.

Each piece exuded a sense of mystery and depth, making me momentarily wish we could pause time and celebrate this captivating phase before the gleaming polish took over. It felt like a playful dance between dark and light, a visual exploration that stirred my imagination and invited endless possibilities.

As you explore the intricate details of the Rewards Matrix set, you’ll find a captivating array of machines and gas tubes that invite curiosity and awe. Each close-up photograph reveals the thoughtful craftsmanship behind every knob, bolt, and tube, showcasing the delicate balance between function and whimsy. These elements, meticulously assembled, contribute to a visual narrative that transforms the ordinary into the extraordinary, embodying the spirit of innovation and playfulness that defines our project. The gleaming surfaces and intricate designs invite you to imagine the stories behind this vibrant world, where each detail serves a purpose in the enchanting experience we sought to create, making the mundane act of refueling a delightful adventure.

Amidst the chaotic energy of the set, the Arco commercial shoot unfolded like a whimsical adventure, where we dove into a fantastical world hidden within a gas pump, filled with surprises around every corner. The excitement was palpable as massive camera rigs soared through the air, weaving in and out while we made quick adjustments, transforming our envisioned scenes into vibrant reality.

As the lighting team breathed life into the miniature set, illuminating every carefully crafted detail, I felt a sense of awe watching Hanna the Dashboard Girl sway in sync with the rhythm of the production. Each moment was infused with joy and creativity, a reminder that even the most ordinary experiences can be transformed into something extraordinary with a touch of imagination and teamwork.

Step into the world of the Fusion Reactor, a stunning creation by George Metaxis that seamlessly marries art and engineering. This remarkable set features large reactors designed to fuse objects in a mesmerizing display of innovation and craftsmanship. With each intricate detail meticulously crafted, the fusion of form and function draws your gaze, inviting you to explore the captivating mechanics behind this site of wonder. As the reactors hum with energy, they transform the ordinary into a realm of limitless possibilities, evoking a sense of awe and curiosity about the alchemy of creation. Here, imagination meets reality in a vivid testament to the power of artistic vision and technical prowess.

Welcome to the Fuel Testing Lab, an ingenious creation by Greg Pinsoneault that brings the world of scientific experimentation to life in a captivating way. Imagine the thrill of watching a real working conveyor belt, humming with energy as it transports ideas and innovation. This unique space features an elaborate funnel system, where vibrant apple juice flows through transparent tubes, playfully mimicking the look of gasoline traversing through tanks. With every detail meticulously designed, the lab becomes a playground of imagination, inviting you to explore the seamless blend of artistry and engineering while celebrating the whimsical spirit of invention that fuels our journey.

Step into the vibrant heart of imagination with the Command Center set, a captivating marvel brought to life by Jed Voltz, where creativity knows no bounds. This grand centerpiece showcases an intricate design brimming with energy and excitement, highlighted by the dramatic drop of a shimmering disco ball that encapsulates the spirit of celebration and adventure. As the backdrop for Hanna the Dashboard Girl’s escapades, this set weaves together whimsical elements and meticulous craftsmanship, inviting viewers into a dynamic world where fun and functionality collide in a dazzling display of artistry. Each corner of the Command Center whispers stories of innovation, beckoning you to explore a universe where the ordinary becomes extraordinary and every detail is a testament to the magic of storytelling through design.

Amber Padgett took the lead as the painter on this ambitious project, rallying her team to breathe life into every set with tireless dedication and an eye for detail. They transformed each piece through a meticulous spray-painting process, ensuring that every brushstroke gleamed with shiny perfection. The effort culminated in a vibrant display that not only showcased their artistry but also captured the essence of the imaginative world created for the Arco campaign, turning each set into a visual feast that harmonized creativity and craftsmanship.

As the cameras rolled, the atmosphere was electric with anticipation, where each shot captured the vibrant spirit of our meticulously crafted miniature worlds. With laughter and collaboration as our soundtrack, we embraced the challenge of bringing Hanna’s Rewards Center to life, transforming our imaginative designs into a playful reality. It was more than just a shoot; it was a delightful dance of creativity, where the convergence of art and film harmonized to reveal the enchanting stories hidden within the gas pump, reminding us that each frame holds the potential for magic and wonder.